Medical Reading conduct readability user testing of patient information
leaflets according to Directive 2001/83/EC as amended by Directive 2004/27/EC. Readability
user testing is conducted on the basis of methods of linguistics, communication
and social sciences.
Compliant User-Tests
Tests are
accomplished according to current guidelines of the European Commission, the
EMEA and the national authorities.
Scientific background
The evaluation of
readability is based on scientific approaches like of our work are the studies
of the Communication Research Institute, Sydney and social science research of Prof. Dr. Uwe
Flick and Dr. Jan Kruse.
Quality assurance
Medical Reading
applies quality assurance standards of the pharmaceutical industry. All steps
of the procedure are defined by SOPs.
Design and typography
Medical Reading and
their partners are experienced not only in linguistics, but also in design and
typography of consumer friendly information.
Reporting
The final reports of
the user-tests are generally written in English. They contain the quantitative
and qualitative evaluation results, a test protocol, questionnaire,
confidentiality and consent forms, a medium containing audio recordings of the
interviews and further documents required by the authorities.
Member of DIA
Knowledge about
actual European legislation and regulatory affairs is kept up to date amongst
others by a membership of the Drug Information Association (DIA).
Medical Reading and Text-College
Medical Reading is a
subdivision of Text-College OHG, since 2000 academy for the education of
copywriters and authors of product information.
Medical Reading
Wolf Bruns
Adam-Berg-Str.
188
81735 München
Tel.: +49-89-68 09 95 93
Fax: +49-89-68 09 95 92
E-Mail: info@medical-reading.de